The Social media bible : tactics, tools, and strategies for business success [book]

Authors: Lon Safko & David Brake

"How to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. ... [Covers] social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others." - cover.

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