Communicating climate change: history, challenges, process and future directions (journal article)
by Susanne C. Moser
from Wiley Interdisciplinary Reviews: Climate Change, Vol 1 No 1 pp 31-53
"Since anthropogenic climate change first emerged on the public agenda in the midto-late 1980s, public communication of climate change and—more recently—the question of how to communicate it most effectively have witnessed a steep rise. This paper synthesizes what is known, presumed, and still unknown about how to effectively communicate this problem."

Open science : sharing knowledge in the global century [book]

Authors: Julian Cribb, Tjempaka Sari / CSIRO Publishing
Describes "low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large. ... Features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional 'crises', how to deal with politicians and much more." - cover.

Call number: 501.4 OPE 2010 or
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Internet marketing : strategy, implementation and practice [book]

Author: Dave Chaffey

"Provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals." - cover. Chapters include: Business-to-consumer internet marketing, Evaluation and improvement of digital channel performance, and Campaign planning for digital media, Internet marketing strategy.

Find it at: 658.872 INT 2009 or
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