Changing the game : how video games are transforming the future of business [book]

Authors: Davide Edery & Ethan Mollick

"Reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity ... in short, to make it fun to do business." - cover.

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