Innovation in research and development: tool of strategic growth
By Yair Holtzman
from Journal of Management Development Vol 27 Iss 10 2008, pp. 1037-1052
"To describe research and development (R&D) as a tool of strategic growth. The world's top performing companies share a common characteristic: their superior ability to develop and introduce new products faster and cheaper than their competitors. As a matter of fact, effective product innovation is the key to growth, even survival, for almost any business. The author discusses how innovation in R&D could serve as a differentiating strategic business tool. The paper is based upon the authors 15 years of experience in the area of R&D and new product development. "