Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage [book]

Authors: Daniel C. Esty & Andrew S. Winston

"By systematically analyzing the experiences of dozens of companies, we've been able to extract the key strategies, tactics, and tools that are needed to establish an environmentally based competitive advantage ... we show you the real costs, hard choices, and trade-offs companies face when they make environmental thinking part of their core business strategy." - page 4.