The role of creative industries in industrial innovation (journal article)
by Kathrin Müller, Christian Rammer and Johannes Trüby
from Innovation Management Policy and Practice Vol 11 No 2 August 2009 p.148-
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"This paper analyses the role of creative industries in affecting an economy's innovation performance. Conducting a survey of more than 2,000 creative industry enterprises, we show that creative industries are among the most innovative sectors in the economy. They support innovation in a variety of other sectors through creative inputs, such as ideas for new products, supplementary products and services or marketing support for product innovations. They are also an important user of new technology and demand innovations from technology producers, particularly information and communication technologies. Own innovative activities are a key driver for supporting innovation. Creative industries are no homogenous sector, however. While software and advertising show the strongest links to industrial innovation, architecture and content providers contribute rather little.