Internet marketing : strategy, implementation and practice [book]

Author: Dave Chaffey

"Provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals." - cover. Chapters include: Business-to-consumer internet marketing, Evaluation and improvement of digital channel performance, and Campaign planning for digital media, Internet marketing strategy.

Find it at: 658.872 INT 2009 or
Click here, and request a copy from the library!