Viral loop : the power of pass-it-on [book]

Author: Adam L. Penenberg

Examines the secret behind the success of companies such as Google, eBay and Facebook - the 'viral loop' or 'the ability to grow a company exponentially because the customers themselves spread it.' Case studies are used to analyse why viral marketing and networks work, and how these business models can be used in other areas.

Find it at: 659.133 VIR 2009 or

Click here, and request a copy from the library!